Metal merchants merge to maximise sustainability

One of New Zealand’s fastest growing metal recyclers, Phoenix Metal Recyclers, has boosted its expansion phase by acquiring the North Island operations of established industry player Metalman.

The strategic move makes Phoenix Metal Recyclers the second largest metal recycling operation in the country and complements its recent national brand relaunch to lead the way in recycling for a better New Zealand, says the company.

Phoenix managing director, Eldon Reeve, says the business is dedicated to creating a world-leading recycling operation in New Zealand.

“Phoenix Metal Recyclers is transforming from being just another ‘scrap metal operator’ to an environmentally-driven brand that’s taking on complex demolition projects and in most cases recycling more than 90% of the material removed from site.

“New Zealand is quickly running out of landfill so we’re focussed on an ethos of helping every Kiwi play their part in a more sustainable future. The acquisition of Metalman helps bring this vision one step closer by extending our footprint and significantly increasing our sustainably-focused business operations,” says Reeve.

Phoenix will continue trading with the Metalman brand as part of a dual branding strategy, taking over the Metalman operations in Takanini, West Auckland, Whangarei and Hamilton. The Christchurch Metalman site will remain in the ownership of the South Island based HW Richardson Group.

Metalman Group general manager, David Foon says Metalman has been an iconic New Zealand recycling brand for more than 75 years.

“Given the similar culture and values we share with Phoenix, we are delighted to pass the baton over to them as the next logical owners. Our customers will be in very safe hands and the future is promising.”

The four acquired Metalman sites will nearly double Phoenix’s footprint and scale of operations – adding to its existing six locations in Penrose, Otahuhu, Onehunga, East Tamaki, Hamilton and Whangarei.