Amada now offers direct sales and support

Amada Oceania has established its own operations in New Zealand, now providing direct technical and sales support, together with a new technology and training centre planned for 2022.

The opening of Amada Oceania operations in East Tamaki, Auckland coincides with the transition from distributor representation to a dedicated Amada Oceania facility.

Amada Oceania director, Andrew Ryan says, “Amada machines have played a major role in the New Zealand manufacturing industry to date. The same team of dedicated professionals who have helped build the outstanding reputation of our brand through previous distribution arrangements have joined Amada Oceania NZ.

“Our New Zealand team comprises sales, service, parts and tooling specialists and administration personnel who have 70 years of combined knowledge and expertise with Amada machines. All possess a deep understanding of customer needs and are passionate about taking support and service to the next level.”

Focus on customer success

“With the opening of our own base in New Zealand, we are able to focus entirely on customer success. Our key philosophy that drives us every day is ‘growing together with our customers’ to ensure their present and future needs are fully met. This process will be accelerated through closer relationships between our New Zealand operations and the Amada Group which has been providing innovative sheet metal manufacturing solutions since 1946,” Ryan says.

“Amada is very proactive by helping customers when it comes to communicating technological solutions that support its customers’ competitiveness. All our customers benefit from the global resources of Amada which are at their disposal and ensures our customers maximise their return on investment.

“This is a key part of their philosophy of growing with customers, an approach on which every Amada management decision is based and has proven to be a winning formula for success,” says Ryan.

Supporting investment in machines

Amada says that every customer who purchases one of its machines deserves to be fully supported throughout the lifecycle of that investment. The success of its customers is a key motivation.

“If a customer puts their trust in the Amada brand, we will always be there for them. Amada machines have a reputation for performance and reliability which commonly extends to over 30 years. In fact, they are very well known in the used machine market where they are renowned for long-term performance and reliable productivity.

“Amada’s commitment is to ‘Create solutions for your success’. That is why our innovative solutions are engineered to provide our customers with new capabilities that enable them to grow with ever increasing efficiency and productivity,” Ryan says.

Technical centre

In 2022, a new ‘technical centre’ is planned to be established at the company’s office in East Tamaki which will replicate the successful model used within the Amada Group where it has proven its value in training staff and customers while showing the latest machine innovations.

New Zealand customers will immediately benefit from the new technical centre that incorporates the latest advances and machine enhancements as a result of collaborative training across Amada’s global company throughout Europe, Japan and the United States.

The company is planning an open day for industry inspections once the technical centre has been completed. From the Amada New Zealand branch, it will offer training and verification processing using the latest technology in lasers, turret punches, press brakes, tooling, automation and CAD/CAM software.

“Amada Japan is constantly changing, improving and listening to customer’s needs. We develop and perfect innovative sheet metal manufacturing and automation solutions that improve production speed, quality, and cost,” says Ryan.

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