Ramage Sheetmetals presses ‘go’ on new business arm
A longstanding Hawkes Bay sheetmetal firm is continuing its evolution with the addition of a range of high-end residential products that it says add not only value to the business, but a touch of elegance and class to clients’ properties.
(STARTS)Post-cyclone Hawkes Bay is still recovering but for Ramage Sheetmetals, it was time for a bit of a “push” on a key new arm of the business, according to general manager Daniel Lincoln.
While the business wasn’t affected, many staff were and the business has been in demand as the region rebuilds, so the purchase of high-end decorative metal products brand Incision hadn’t been well publicised, despite being completed last year.
Lincoln says Incision was “a really good fit for the company”. A modern sheetmetal facility with top-of-the-line plant including three Trumpf lasers, the opportunity to maximise the business’ existing capacity, plus diversify its services by purchasing the brand, just made sense.
Incision produces high-quality, not mass produced, items like decorative screens, gates, outdoor furniture and fireplaces, sculpture and signage. It’s bespoke, which is why the company’s suite of lasers is so important – their investment in precision Trumpf equipment guarantees a perfect result for demanding customers.
While sales have focused mainly on residential, with many high-end homes in Auckland, Wanaka and Queenstown boasting Incision products, Lincoln says enquiries from commercial customers are increasing. The company currently has a large job for Auckland airport in production for a loyal existing client. There is strong interest in Incision’s potential for large format, cost-effective, but still unique commercial spaces with many architects being familiar with the brand and specifying Incision as their preferred supplier.
The demographic of homeowners who started spending on their properties when closed borders stifled their travels hasn’t gone away – and they want a unique look.
Based in the Hawke’s Bay since the 1940s, Lincoln says the secret to the firm’s continued survival and growth isn’t really a secret at all. With around 15 staff at any one time, they focus on ensuring their skill base is maintained, with several highly skilled tradies and a steady flow of apprentices that mean locals can obtain well-paid skilled careers without having to leave home.
Added to that, the focus on investment in the high end plant means the ability to pivot and upscale without delays – always a Ramage strength, says Lincoln. With customers nationwide he says they have always had a nimble and responsive business, ensuring no frustrating long waits for customers.
Customers looking for environmentally sound products are reassured by the ability to either re-powder coat or recycle.
It’s a recipe for both a sustainable product, and business. A value add for Ramage that adds value to purchasers’ homes, while showcasing a still-recovering Hawke’s Bay as a home for skilled and responsive businesses.