Keysight Technologies has awarded element14 two awards for its business expansion and marketing excellence, making it the only European high-service distributor to earn multiple awards from the company in 2025.
Keysight, a global innovation partner providing design, emulation, and test solutions, commended element14 for its exceptional efforts and success in representing Keysight’s products and services in the market.
Kari Fauber, vice president of global partner sales and eCommerce at Keysight says, “Keysight awarded element14 the Business Expansion Excellence Award in recognition of their results in expanding coverage for Keysight’s products in India. Keysight and element14’s partnership combines element14’s industry-leading reach and strong marketing programs with Keysight’s broad portfolio of distribution products and teamwork at all levels of engagement.”
The award, says Fauber and Keysight, recognises element14’s successful expansion into the Indian market during FY24. element14 became an authorised Keysight partner in India, where the company made significant investments, including building dedicated stock for the region, appointing a business development manager to spearhead Keysight sales, and executing a comprehensive marketing plan to raise awareness across the Indian market.
element14’s strategic efforts have led to a 25% year-over-year growth in sales of Keysight products in India since the beginning of element14’s FY25.
“These prestigious awards from Keysight are a testament to our team’s hard work and dedication, as well as the strong partnership we have developed with Keysight,” says Andrew Weatherill, vice president of global product at element14. “Our focuses on customer-centric strategies and our commitment to expanding into new markets have been integral to this success.”
Element14 is excited to continue building on this momentum and further strengthening its partnership with Keysight, providing innovative solutions to customers globally.