Product innovation, sophistication and support key to ifm

Ifm electronic limited is described as “a leading Germany-based manufacturer” of advanced automation and process control sensors, Wiring solutions, control products and plant monitoring software.

“We supply to 90 countries and 165,000 customers across all industrial markets,” says Mark Jones, managing director of ifm, “and have evolved into an industry leader, due to a focus on innovation to solve applications, technically advanced product, sophisticated logistic supply channels and a world-wide focus on exceptional customer support.”

These factors, says Jones, and a company culture focused of “close customer support” to a diverse industrial customer base, has resulted in the company’s rapid growth since inception in 1969.

“The same applies to our New Zealand operations, which started 30 years ago, to the point where we now employ 25 dedicated local staff,” says Jones. “We provide 2,500 customers with automation solutions from our massive local stock, delivering over-night for most purchase orders.” The balance arrives from Germany via UPS in 7-10 days.

“We’re incredibly proud to support all of our valued customers, including many of New Zealand’s most advanced automation engineering firms. Not least many OEM’s by adding to their automation ‘competitive advantage’ on the worldwide stage,” says Jones.

Jones adds that ifm supports its customers via a “great team” of professional engineers, competent product application selection and system design support.

“In-person or via our web site, which features a 24/7 on-line web/shop for immediate order processing, we have you covered.

“At SouthMach 2025, we will demonstrate two fully functioning machines, highlighting our most advanced factory automation and process control solutions available today.”

Sponsored content: For more information phone 0800 803444, visit www.ifm.com/nz or email sales.nz@ifm.com.