Motion… The brand beneath them all


Bearings, lubricants, and fabricated hose assemblies are essential to the performance of industry – and they’re areas where Motion says it is setting the benchmark for quality and support. With a century-long legacy in New Zealand and a powerful portfolio of specialist businesses, Motion is bringing its total offering to the forefront.

The company says that for many in New Zealand industry names like SaecoWilson, Bay Engineers Supplies, Seal Innovations, Hose Supplies and HCD Flow Technology are synonymous with reliability. What’s less well known is the name they all share: Motion.

“Motion is the brand beneath some of the most trusted names in the New Zealand industrial space,” says Neil Hulme, manager at Motion New Zealand. “And what that means for customers is access to a broader network, deeper expertise, and a more integrated service than ever before – without losing the relationships and support they’ve relied on for decades.”

Motion is on a mission to lift its visibility across the country and show customers that there’s a total solution behind the parts “they already trust”. With more than 600,000 product lines, 130 locations across ANZ, and a highly trained technical support team, Motion is quietly reshaping what customers can expect from an industrial supplier. Bearings and lubricants – often overlooked, but essential – are a big part of this push.

Built to withstand pressure

From deep groove ball bearings to slewing rings and linear motion systems, Motion supplies the full spectrum of bearing solutions – along with the technical knowledge to back it up. It’s not just about sales, but about performance, reliability and lifecycle value.

“Over time bearings wear and fatigue, and their performance directly impacts on the uptime of customers assets and equipment,” Hulme says. “Poor installation or contamination can lead to premature failure. That’s why we offer on-site surveys, installation services, training and inventory reviews – so we’re not just supplying bearings, we’re helping businesses avoid downtime.”

A slick approach to performance

Lubrication is another critical, if often overlooked, factor in plant performance. Motion supplies a complete range of industrial lubricants and equipment – including automated lubrication systems – designed to extend asset life and reduce unplanned maintenance.

“In many cases, the cost of unplanned downtime dwarfs the cost of plant lubrication,” Hulme says. “With the right systems and advice, we help customers lower their total cost of ownership. It’s a big part of our value as a technical partner, not just a product supplier.”

Engineering support with scale

Whether it’s bearings, lubricants, welding consumables or power transmission products, Hulme says Motion’s offering is underpinned by something many competitors lack: a deeply embedded network of technical experts and a strong local presence. With 32 sites across New Zealand, including newly integrated Motion centres in Hamilton, Mount Maunganui, Christchurch and Dunedin, the company is uniquely placed to support national operations with local knowledge.

The result is a “unified Motion identity” delivering coordinated, high-performance industrial support – all while retaining the names and relationships that local customers have built to trust.

Sponsored content: For more information visit www.motion.co.nz.